Blogs are now fast becoming sources of information. Some companies have already grasped the impact of blogs to their companies, and so some of them are already incorporating blogs not only as a disseminator of information but also as a marketing tool.
For those who are curious about malware, several second-tier antivirus companies have blogs. Unfortunately, first-tier companies – the so-called Big Three (Symantec, McAfee, Trend Micro) – don’t have blogs. All of them has an encyclopedia of sorts (Trend Micro is more comprehensive), but try looking for a specific malware on those encyclopedias, and you’ll get what I mean. It’s like looking for a needle in a stack of needles.
Anyway, here are the blogs of two antivirus companies:
When will the Big Three catch up? Would they even blog?
The bosses of those companies might ask: why bother? Most blogs are RSS-capable; it means that news readers can access blog posts, without the user even visiting the Web site. It is a fast platform to release information. It removes the middle man when disseminating information, so there is no more constraint on the fast availability of information. No need to wait for publication, no need for press releases. And bloggers do link a lot, so you can generate buzz through blogs. There’s no need for large capital outlay, since the infrastructure is there, only the software needs to be acquired or developed.
Here’s hoping that they do so soon.
(NOTE: This is the 100th entry on this blog, though it is not actually the 100th according to the post ID.)