At Day 2 of iBlog 3, a talk entitled “The New Prosumer” was scheduled. Norman Agatep of ad agency Euro4d delivered the talk, and here he talked of a kind of marketing strategy. As the event was about blogging, Mr. Agatep’s talk must be out-of-scope at first glance. But his idea makes sense.

Despite hyping on the specs of their consoles, Microsoft and Sony are still playing catchup on Nintendo in the latest console wars. Despite someone calling the Wii as two duct-taped GameCubes, it is still the console to beat.

Information Arbitrage explains why:

Nintendo and Apple products are being effectively pushed by evangelists. Sure, slick advertising augments these more organic efforts, but make no mistake: in general, people that own Apple products love them and talk about them. Frequently. The same with Nintendo and the Wii. I just can’t get people to shut up about these products. But I can’t say the same for Microsoft and Sony, notwithstanding how cool or slick their graphics are or how many features and functions their consoles have. Either I don’t know the people that are the evangelists (notwithstanding the fact that I know dozens of people that have the Xbox 360 and the PS3, yet never evangelize to me about them) or they are just not into spreading the gospel. And this is a problem. And raises risk. The holy grail is to have millions of evangelists out there pounding the pavement for you, completely unpaid. They are the best sales, marketing and PR force money can’t buy.

They are the prosumers.

How can this happen for Nintendo? Simple. Someone gets a Wii, invites his friends over, then play Wii Bowling. Friends are impressed, even if they don’t play games, and may want to get one.

And I tell you, Mac users are very good Mac evangelists.

Now, try that with PS3 or Xbox 360. Just read the fanboy blogs/comments.