I rarely watch TV, and if I do, the show is either:

* early morning news-cum-entertainment shows (one of which is almost a complete ripoff of an American morning show, as if no one noticed)
* Music Station
* ANC
* some random movie
* lately, National Geographic

And every morning, I am bombarded with an ill-conceived ad by the government. The ad goes like this:

* Shows a dog feeding her puppies, with voice over (VO): “Ang gatas ng aso, para sa tuta” (dog’s milk is for puppies)
* Next scene shows a pig feeding her piglets, with VO: “Ang gatas ng baboy, para sa biik” (pig’s milk is for piglets)
* Then a cow is shown, with VO: “eh ang gatas ng baka?” (how about cow’s milk?)
* Next scene shows someone trying to force a feeding bottle (presumably containing breast milk substitute) to a baby, with VO: “hindi hayop ang anak mo” (your child is not an animal)
* And so on.

Technically, humans belong to the animal kingdom. Bleh. I have nothing against breast feeding; I support it. It is just that there is a better way in presenting your message. That ad is just annoying, a waste of people’s money. Why can’t they just highlight the benefits of breast feeding?