Many are perplexed by the consistency of Nancy Binay’s popularity as evidenced by several survey results. A virtual unknown prior to the start of the campaign, she was in the top 12 of SWS and Pulse Asia (PDF) surveys way before the start of filing of candidacies. Why?

Is it because she is a Binay? Partly, but how do you explain Jackie Enrile’s sliding survey numbers? Enrile used to rate highly but during the campaign his numbers slid. I think the people thought before the campaign started that it was the senior Enrile who’s going to run. It is also possible that Jackie’s numbers were affected by his father’s drop in satisfaction survey ratings in the aftermath of the MOEE issue in the Senate.

On the other hand, the elder Binay’s survey numbers are impressive, and in fact, even better than the President’s. These figures surely won’t hurt Nancy’s chances, and may even help come May 13. So her being a Binay is plausible.

Jejomar Binay’s extensive network must be a factor as well. Just look at the number of Makati’s sister cities in the Philippines. Also, the position of Vice President is perfect for campaigning, and anecdotes like Binay helping other municipalities when he was stil mayor of Makati are not uncommon. I believe this extensive network is now working, as evidenced by the survey results. This network is just a test and a dry run to Jojo Binay’s eventual run for the presidency in 2016.