What is interesting about food is that, like an artwork, there is a story behind it.

Take, for example, Krispy Kreme’s Baked Creations. In a jaunt with bloggers, Rick Cavanaugh, Director of Research and Development for Krispy Kreme, shared the impetus behind Baked Creations. Rick said that in the US, donuts are basically breakfast food, and here in the Philippines, donuts are rather treated as desserts or merienda. Krispy Kreme wants to improve on that impression and add the idea that Krispy Kreme is good for breakfast, too.

So Krispy Kreme went to work, experimented with everything, and then came up with two lines of Baked Creations. The Pull Aparts are based on North Carolina’s handrolled balls of dough, also called as monkey bread (because people just pull some piece from the bread, like monkeys LOL). The Pull Aparts come in several variants – Cheese, Bacon & Cheese, Sausage & Cheese and Cinnamon.

Apparently, on its second day of stealth launch, Bacon and Cheese is a hit, and so does Sausage and Cheese. In fact, in yesterday’s launch, all the Bacon and Cheese and Sausage and Cheese Pull Aparts were goners! So I got stuck with the Original Kruffin, which is basically a muffin with a hole in the middle, with cream in the hole. The muffin was soft, slightly sweet, typically Krispy Kreme.

According to Rick, these creations are baked per day, and only enough amount are baked per day, because these only have a shelf life of one day. No wonder those Bacon and Sausage Pull Aparts ran out quickly.

Kruffins are priced Php 65.00 and comes in Double Chocolate, Apple Streussel, Blueberry, and Classic Kruffin. Pull Aparts are priced Php 75.00. These are available are Krispy Kreme Ayala Avenue and Greenhills branches at the moment. Right now, only the Philippines and Australia have these Baked Creations. Press release follows.

Newest Sweet & Savory Creations from Krispy Kreme

Before, Filipinos have only known the doughnut as the sweet, round-shaped dough – and nothing more. However, global doughnut brand Krispy Kreme changed this with the introduction of its infamous confectionary inventions in partnership with popular brands such as Hershey’s, Reese’s, Snickers and Oreos (to name a few). Suddenly, Manila was abuzz with excitement – the welcome arrival of Krispy Kreme has signaled a bright doughy future.

This 2010, Krispy Kreme is back to offer something deliciously different as it launches its Baked Creations. This newest addition to the line of Krispy Kreme offerings comes in two new options: the Kruffins, an American style hand made muffin-with-a-hole filled with rich and delicious fruits, nuts or chocolate with varieties which include Double Chocolate, Apple Streussel, Blueberry and Classic Kruffin; and the Pull Aparts – the North Carolina original hand-rolled balls of dough, pulled apart and laid to form a doughnut like sweet bread, filled with sweet or savory varieties such as Cheese, Bacon & Cheese, Sausage & Cheese and Cinnamon. Like the doughnuts everyone has grown to love, these new Krispy Kreme sensations are the perfect companions to Krispy Kreme’s freshly brewed Signature Coffee.

“Krispy Kreme is a brand for sharing – which makes it a well-loved doughnut chain in the Philippines and the rest of the world,” says Mark Gamboa, Marketing Manager of Krispy Kreme. “The introduction of the Baked Creations of Krispy Kreme here in the country is our way of showing our eagerness to give Filipinos something delightfully new to share and enjoy everyday.”

Since the 1930s until now, Krispy Kreme has continually responded to the growing clamor of the doughnut brand’s loyal fans for their globally-famous delights which include the Original Glazed – made from a secret recipe that has been passed on from generations since the store was first established at Winston-Salem, North Carolina, USA. From then on, it has already built a fan base of well-known personalities, which include NBA star Shaquille O’Neal, pop star Beyonce, and even hot Hollywood celebrities like Julia Roberts, Tom Cruise, and Nicole Kidman.

In the Philippines, the popularity of the doughnut chain grew the moment it came in 2006 at its very first branch at Bonifacio High Street in Taguig. And with the fresh, mouthwatering pastries that come out of Krispy Kreme’s conveyor belt, its fame is destined to glaze everyone soon.

Grab the new Krispy Kreme baked creations soon to come in the dougnut chain’s Greenhills and Ayala stores. You may also visit any of the following Krispy Kreme Branches: Bonifacio High Street, Greenhills Shopping Center Drive-Thru, SM Mall of Asia, Trinoma Cinema Level, SM Megamall, SM Mall of Asia Drive-Thru, Ayala Avenue, Robinsons Galleria, Gateway Mall, Glorietta 4, SM City Annex (North EDSA), Annex 2 SM Fairvew, Eastwood, Marquee Mall Pampanga, SM San Lazaro & SM Manila (coming soon) or call 0917-8053000 & (02) 633-2313. Also, be sure to log on to www.krispykreme.com.ph and be a Friend of Krispy Kreme to get updates.